Marketing Roadmaps

Archives for September 2009

Blog with Integrity Webinar on Disclosure – Wed. Sept. 9th at noon

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BWIThe Blog with Integrity campaign will be hosting its first free webinar, Disclosure: What it means, why bloggers need it and how to get it right next Wednesday September 9, 2009 at 12 noon EDT.

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Disclosure. We’ve been talking about it for months, and more so since May when word first hit that the FTC was revising its guidelines on commercial endorsements to include blogs and other social media. But, there’s still a lot of confusion. What exactly do bloggers need to disclose? Why is it so important ? What’s the best way to do it? And, what happens if we don’t?

In this webinar, Blog with Integrity co-founders Julie Marsh, Susan Getgood, Liz Gumbinner and Kristen Chase will answer these questions with clear explanations, concrete examples and best practices for blog disclosure.

We’ll be joined by Joanne Bamberger, blogger, political analyst and former SEC attorney. Joanne will clue us into what we can expect from the FTC’s enforcement process with an inside look at how federal agencies really work.

There will be plenty of time for questions at the conclusion of the webinar.

Whether you regularly write sponsored posts, review products now and then, or simply have a few affiliate links on your blog, disclosure matters. You need to protect yourself. We’ll help you get it right.

The Disclosure webinar is free to attendees thanks to sponsor Wiley. Support was also provided by GetGood Strategic Marketing and the Parent Bloggers Network.

To register: Email us at blogwithintegrity@gmail.com to confirm your plans to attend. We’ll forward an official invitation with all the registration and login details.

Sponsors:

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Women are more than mommies: More Women

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crossposted to Snapshot Chronicles

I’m sure it will be a surprise to the mainstream media, but women are more than mommies.

Many women aren’t mommies at all, for a variety of reasons that are their business, not ours. Those of us that are parents don’t define ourselves solely by that role, even if we write a mom blog. And definitely when we do not write a blog about our parenting experiences.  When our blogs are about other things important to us — our jobs, our hobbies, our causes, our politics, our opinions, our rants and our raves.

Our lives. Ourselves.

We find our identity beyond our motherhood. It may encompass it, but women are not simply wombs who walk.

But in the minds of the media  and many marketers, women bloggers are mom bloggers. The consumer products companies reach out to moms. The media companies create opportunities for moms. Moms moms moms.

It’s a perennial frustration for women’s blogging community BlogHer, which works overtime to focus attention on the full spectrum of women’s blogging, but regularly sees the media hone in on the one segment. Mom.

Some — myself included — see this repeated reduction of women to our reproductive status as a form of sexism. Moms are about kids. Men are about the world. Moms aren’t serious.

It’s part of a cultural mentality in which a company can argue that lactation is not a condition of pregnancy, and dismiss an employee for taking unauthorized breaks to pump while allowing smoke and pee breaks. Isotoner/Totes, if you are wondering. That Danielle has a nice summary with links to other posts.

Bullshit.

But, you know, we are more than our reproductive organs. Media, marketers should pay attention. We’ve got disposable income. Even if we are moms, we do not spend every cent on floor wax, juice boxes and school supplies. If we aren’t supporting the Disney and LEGO franchises, we’ve got even more money to spend on stuff.

So, why aren’t companies reaching out to us in greater numbers? Why isn’t the media telling the stories about women entrepreneurs, women bloggers, women philanthropists? Grandmas and grad students. Women doing all sorts of things to make a difference in the world beyond just the genetic material we created or might create.

It’s been a refrain for years at the BlogHer conference. This year, the indomitable Grace Davis decided to do something about it. Something to call attention to More Women (than just moms.)

She’s created an online community called More Women.

Why is this important?

If you are a woman blogger, with or without offspring, check it out. We need to make our voices heard as women, not just as mothers.

If you are a marketer, pay attention. We will be heard, and you might want to be among the first to catch our ear.

Laugh if you will. I know the song is a bit hokey and outdated. But for many of us in Generation Jones, it was large part of our development as women and feminists. More than 30 years later,  I  Am Woman still says we won’t give up.

I am woman, hear me roar. In numbers too big to ignore…

Part-time telesales/telemarketing rep opportunity (Nashua, NH)

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My client GuideMark is looking for a part-time telemarketing/telesales rep.

Inside Sales/Telemarketing
Part-time, Contractor

Approximately 20 hours per week, preferably at the GuideMark offices in Nashua, NH,  however there is flexibility for some of the hours to be done from home.

Tele-rep will be:

  • making calls to fill seminar/webinar seats from both house and purchased lists;
  • qualifying suspects & prospects to set appointments for in-person sales calls for outside rep
  • prospecting from purchased lists.

Job requirements:

  • Two-five years inside sales or telemarketing experience, preferably with B2B technology products.
  • Bachelor’s degree or equivalent experience
  • Familiarity with common office software (Word, Excel, Outlook) required. Past experience with CRM preferred.

Interested? Email your resume to gmehr@guidemark.com