Ok, gentle readers, I do have a more substantive post on the way about the ongoing debates at Bob Bly’s weblog about direct marketing versus weblogs, and the similarly polemicized blogging versus journalism debate that is happening in various forums (for more check out Dan Gillmor and PressThink/Jay Rosen. They both have good posts that link to all the other conversations about the topic, more than I want to list here.)
For those of you that know me or have read some of my other stuff, you’ll know that I don’t consider it an either/or discussion at all. As Doc Searls points out in a response to the Bob Bly thread linked above, either/or is a false choice. The answer is AND.
Marketing is about conversations AND purchases. Bloggers AND the traditional media both have a role to place in the mediascape.
So preview of my post … coming soon … It is going to cover what the AND means for marketers, and one way of considering how we should develop marketing strategy with AND in mind.
In the meantime, though, I have a few links that I didn’t want to miss posting so here goes.
A nice article on MarketingProfs about corporate blogging. This is a nice simple intro to use for colleagues, clients or bosses that don’t get what this blogging thing is all about.
Hottest Branding Trends by Nick Wreden at FusionBrand. In particular, see number 5: Blogs, wikis and RSS
Ten Tips for Better Blogging from the folks at InsideBlogging.
Nice post from VC Jeff Nolan, Shaping a Message Through Blogs. Covers many of the same PR and blogging topics that have captured my interest. In fact he comments that:
there’s a fixation with blogs versus the media. The media business is just that, it’s a business that is going to have to evolve in order to compete effectively in the future with electronic media. It’s not an ideology and it’s not going away..
A couple of posts from Jim Logan’s JSLogan – Making the Most of Your Business blog: Here’s a Great Example of Integrating a Blog into Your Web Presence and If used, blogs should integrate into your web strategy. In one of the posts, he talks about a thread at the CorporateBloggingBlog on which I had also commented. I agree with him, CorporateBlogging is a very thought provoking blog, and well worth a visit.
That clears up the blog links that I had saved from the past few days. Probably just in time for a whole bunch more to surface. But next up is the post about marketing strategy.