Marketing Roadmaps

Susan Getgood

The A-list Train Wreck

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If you’re interested in the whole A-list debate, and I’m mostly not, but it’s like a train wreck (you know you shouldn’t look but you just can’t help it), you can find more chatter – some civil, some not so much – all over the place. Mostly set off by the New York article this week.

Now, why we expect the blogosphere to be any different than society at large, I do not know. We have social and business strata in the real world; it is inevitable in the blogosphere as well. Technology changes. Human nature doesn’t. An A-list is inevitable, ephemeral and it is damn hard work to get and stay on “it.” Not to mention the big bullseye on your back once you get there.

Some A-list blogs are great. And on the other hand, some of the best blogging is being done in the long tail, not in the Technorati 100. That is just the way it is.

Now, some things still piss me off from time to time. Not the fact of an A-list or the concerns of those in the long tail — but the attitudes that occasionally go along with BOTH. So I can’t promise to never talk about it again, but not right now.

Because as Vamp!Willow said in Buffy the Vampire Slayer: “Bored now.”

But if you’re not, and want to watch the train wreck, here are some blogs to check out. Links are to posts on the blogs related to the topic.

Beyond Madison Avenue
Blogging for Business
gapingvoid, Two posts of interest here and here
Seth Finkelstein, InfoThought
Media Orchard (while we are at it, kudos to Scott Baradell for having the right idea about Dr. Myra  from the get-go. More another day on why more bloggers didn’t “join the charge.”)
Micro Persuasion   
Naked Conversations
Newsome.org – multiple posts in the last few days Just check out his blog, it is pretty good!
Scobleizer

For my part, I just try to write an interesting blog that I and my readers will enjoy. Some days I hit it, some I don’t. I couldn’t tell you exactly how many readers I have, because I don’t track it obsessively. But I do know they are some of the greatest people I’ve ever “met” from the great comments and trackbacks I’ve had over the 15 or so months I’ve been blogging. 

Marketing 101: it isn’t about reaching the MOST people. It’s about reaching the RIGHT people.

Think about that.

HP Auction Results and Thanks

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The HP Auction to benefit Habitat for Humanity ended last night. Top portraits in the Auction:

  1. The Police (by Kevin Mazur), winning bid $1025
  2. Jessica Biel, $640.16
  3. The Beastie Boys, $505
  4. Terrence Howard and Lucy Liu, both at $455
  5. Kevin Smith, $405

HP is matching the winning bids on each portrait, up to $1000 each.

A huge thank you to all the fan site, forum and list owners who helped spread the word to their fellow fans. In particular, we are extremely grateful to Jessica Biel and www.jessebiel.com for including the auction in two emails to her fans.

And my personal thanks to blog pals, old and new, for mentioning the auction:

NOTE: June 3, 2007 — Comments and Trackbacks closed on this post due to comment spam.

Browster Promo, HP Auction, Presidential Potshot

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From blog pal Elisa Camahort (Worker Bees), news of a Valentine’s Day contest from her client Browster. Originally conceived of as a local contest for a V-Day dinner at a chic San Francisco restaurant, the company realized that dinner at a restaurant eliminated anyone not in the Bay Area. So it added three iPods as prizes. Well done! Check it out!

Three days left in the HP Charity Auction to benefit Habitat for Humanity. Lots of people are checking it out, but the bidding is slow. Please take a look — if someone you know is in the market for an HP Photosmart printer, you might be able to get it at a good price, and help out a deserving charity. Plus you get a neat signed WireImage photo of a celebrity that you can keep or give as a gift or re-auction for that matter. Some of the celebs: Aaron Eckhart, Matt Dillon, Jennifer Aniston, Catherine Keener, William H. Macy, Al Gore and Terrence Howard.

Finally, tip of the hat to BL Ochman for the Dick Cheney Quail Hunt game. Nuff said.

Auction Bargains!!

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Just a quick update on the HP Charity Auction to benefit Habitat for Humanity.

Some pictures have certainly rocketed through the roof — Jessica Biel, The Police and The Beastie Boys, but there are still bargains to be had, you fans of Nick Cave and the Bad Seeds, Toni Collette, Aaron Eckhart, Daryl Hannah and Rufus Wainwright.

Please check it out and help spread the word — with an email, a blog post, a phone call. Whatever you can do. More people means more bids means more money for Habitat for Humanity.

Thanks.

Microsoft LiveMeeting: The Art of Follow-Through

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Just a quick note about a Microsoft LiveMeeting you might want to check out.

WHAT: The Art of Follow-Through: How to make sure that every team executes successfully

WHO: Laurence Haughton, author of It’s Not What You Say…  It’s What You Do – How Following Through at Every Level Can Make or Break Your Company and co-author of It’s Not the Big that Eat the Small…  It’s the FAST that Eat the Slow

WHEN: February 28, 9am PST

The best laid plans usually fall apart in the execution.

Haughton’s latest book and this seminar are about avoiding the pitfalls of poor execution. With his pragmatic advice and specific suggestions, you can actually achieve the results, even if you aren’t Clark Kent.

Check it out — cause, hey, M$ is paying 🙂

More information and registration info