Marketing Roadmaps

Blogging

More on RSS aggregators and some other random stuff

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RSS aggregators

As regular readers of this blog know, I am a big fan of RSS aggregators. Some of my feelings about blogrolls (and utility thereof) are no doubt related to the fact that I read blogs (and any websites I can) in my RSS aggregator (Bloglines if you care) so I rarely see blogrolls.

A couple of good resource articles last week on RSS.

Random Stuff

Via Communication Revolutions , a link to Robin Good’s Best Blog Directory and Submission sites

Also from the Diva: 55 women bloggers. I am proud to be on the list, in no particular order J Thanks, Toby. Go to her main page for the post; I can’t get permalinks or trackbacks to the DIva to work for this link. I will fix it later if I can.

Always a great blog for good tactical sales/marketing strategy, Jim Logan has a nice post on testimonials.

Corporate blogging policies

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Four excellent posts recently on corporate blogging policies.

From Working Smart, the ongoing evolution of the blogging policy at Thomas Nelson publishers.

From Blog Business World, Corporate blogging guidelines – here to stay

From Diva Marketing, Corporate blogging guidelines and Give Corporate Bloggers a Voice

From my archives, you might also want to check out the second half of Blogging  and the online intersection between a job and your private life.

Roadmaps Round-up

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Later this week I will have a post about calculating lead ratings, requested by a reader in Korea. I do love the Internet, and the way it lets you virtually meet people from all over the world.

It is a fairly involved topic though, so I probably won’t get to it until the end of the week.

In the meantime, I have a few links that I have been saving up to write about, and just won’t get the time before they are stale. So here they are in list form:

Courtesy Topaz Partners, a link to an article in CMO magazine about marketers embracing the blog form.

A post from Working Smart about Corporate Blogging Rules. Commentary by NevOn on same. I will come back to this topic I am sure 🙂

From AdRants (and others), Forbes article on the top corporate hate sites

From CorporatePR blog (Elizabeth Albrycht): 10 ideas for corporate RSS feeds

UPDATE: from Media Guerilla, a post about Feedster’s public blog policy.

RoundUp: Marketing, Direct Mail and Blogs

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This week’s links are short items that relate to things I have written about recently.

From Jim Logan, a great post on Paper Direct Mail is Not Dead  He provides specific, and excellent, examples on how to integrate direct mail with web marketing for an integrated marketing program. More proof that it isn’t about one marketing tool or another being the magic bullet, it is about using, and combining, all the necessary and available marketing tactics to raise that prospect. Also be sure to read a follow-on post from Brian Carroll that has  further recommendations.

From A Consuming Experience: Blogging – and your job This is particularly interesting as this blog is an excellent example of a well-written, interesting, anonymous blog. The author goes into some of the reasons why she has chosen anonymity in this post.