Marketing Roadmaps

Charity

I’m Backstage at Sundance

by

In case any of you were wondering where I’ve been for the last week, and warning, where I am likely to be much of next week as well, I’m Backstage at Sundance.

Well not literally of course. I’m covering general news and monitoring the blogosphere for interesting Sundance tidbits for the HP blog, all from GetGood Strategic Marketing world headquarters in Hudson, Mass. But as we all know, there’s only so much time to blog in any given week, so for the next little while, most of my writing will be over there, not here. And of course there’s lots of great Sundance blogging from the folks on the ground at the festival — film reviews, press conference reports, celebrity sightings. Be sure to check it out.

A few things I definitely want to note for my marketing and PR readers. I posted yesterday at Backstage about how Sundance is really embracing social media. In the last two weeks, they announced deals with iTunes and YouTube. Starting Monday, folks will be able to purchase short films from this year’s festival on iTunes. And on YouTube, there’s going to be a Sundance Channel section with all sorts of Sundance content — festival coverage of course, but also clips from programming and so on. Not to mention the festival screenings being held in Second Life. More details and links in my post over at Backstage at Sundance.

HP is trying something new with the Backstage blog this year: "En Español." Many of the general posts as well as posts of interest to the Hispanic audience will be translated into Spanish. From HP Hispanic Marketing Manager Kathleen Haley’s post today:

… we will have the most exciting entries about the festival, as well as specific entries that are relevant to the Hispanic market and our Hispanic readers — whether that be a celebrity sighting, a great movie (Padre Nuestro or Summer Rain directed by Antonio Banderas) or a big event. Keep coming back to see the latest on HP and Sundance en Español!

Finally, regular readers know how strongly I feel about donating to charity, early and often. Friday at Sundance, actor Kevin Bacon announced a new charitable initiative that plays off the well known game Six Degrees of Kevin Bacon.

Together with Network for Good, Bacon has created  sixdegrees.org, a charitable community in which celebrities and regular folks alike share their favorite charity. When you donate to someone’s charity through sixdegrees.org, you can display a “badge” from the person whose charity you supported on your Web site or blog. Linking us all together by doing good.

You can read more about sixdegrees.org and Network for Good at the Diva Marketing blog and my Backstage post (updated).

Tags: , , , , , , , ,  , , ,

The giving season

by

Things have been pretty hectic the last couple of weeks, with no signs of slowing down until after Christmas. So posting here will be quite sporadic.

Before I (sort of) disappear to the holiday rush, I wanted to remind readers and friends that the best business gifts are donations to charity.  So when you sit down to send holiday gifts to your clients and employees, instead of a gift basket or a bottle of wine, consider making a donation. If you know the person well enough, it is nice if the charity is important to them, but that isn’t absolutely critical.

Here are the organizations that I am supporting this holiday season in honor of my clients: 

Have a great holiday season, whatever traditions you celebrate, and don’t forget to drop a few bucks in the Salvation Army kettle.

Tags: ,

New Workshop: Getting the Message Out – Be Heard, Understood and Remembered 

by

Two months ago, I gave a short talk on communications to one of the dog clubs to which I belong. This group does a fair amount of lobbying on the state level, and the club officers wanted to give the members some guidance on how to speak effectively with legislators and other influencers. I’ve turned the material into an one-hour workshop:

Getting the Message Out – Be Heard, Understood and Remembered 
Whether you are talking to a reporter, lobbying a legislator, or speaking to your employees, you need to be heard, understood and remembered. Our one-hour workshop “Getting the Message Out” offers three tips that will help you tell your important message effectively and memorably.


While this is a for-profit endeavor when it comes to for-profit organizations, I’m happy to do the workshop pro bono for charities and civic groups. All I ask is that the group cover my expenses to get to their location. Drop me an email at sgetgood@getgood.com if you’d like more information.

Tags: , , ,

Giving Back and Where WAS Scott?

by

It turns out I was the winner in the "Where’s Scott" contest held by guest bloggers Andrea Weckerle and Bill Green over at the Media Orchard. My guess, "Maybe he is in France doing damage control for Dominique de Villepin," apparently came the closest. We’ll find out tomorrow where he actually was.

I was asked to post my desired prize in the Orchard comments. After cycling through all the obvious jokes like give me all your traffic and so forth, I decided to be somewhat serious:

"For my prize for approximating Scott’s location, I’d like him to make a donation to a charity, amount and charity of his choosing. And then tell us about the charity and why it is important to him. He doesn’t have to share the amount."

Why did I pick this? Because I believe in giving back. Whatever our personal or professional problems may be on any given day, most of us in the PR/marketing blogging community are doing pretty well. We may not be rich or famous, but we probably have food on the table, a roof over our heads and the cash to fill our gas tanks. And we probably all support a number of charities as well as volunteer for community and charitable organizations. But… we rarely talk about it unless there is a tragedy like the tsunami or Katrina.

Robert French has tried to get the party started with Operation LinkLove but we need to do and say more, and more often. And not just about charities that are embracing social media. Every so often, we need to step away from the latest industry brouhaha and talk a little about the organizations and causes that mean something to us. They may not be blogging, but we are, and we can help spread the word.

That’s a meme well worth participating in.

So here are just a few of the causes and organizations I have supported recently:

American Diabetes Association. The Hudson MA school system does a School Walk for Diabetes each year. All the children, starting in kindergarten, are invited to participate. Douglas and I walked a bit more than two miles, which is a lot for a six-year old. Why did we do it? Well, we have family members who have diabetes, but just as importantly, I wanted to start Douglas off early with the idea that we do what we can to give back.

Muscular Dystrophy Association. Fellow marketing blogger Yvonne DiVita went to jail for a day for MDA, and I contributed to her bail money.

School Year Abroad. This program is for high school juniors and seniors. It gives them an opportunity to spend a year in another country, living with a local family, but studying in a "regular" high school program so they can still graduate on time. I am an alumni (France 78-79) and have contributed to the scholarship fund nearly every year since I graduated from college. It was one of the best educational experiences of my life… still… and I would not have been able to go if I had not received financial aid.

International Association of Nobodies. Proceeds from the Cafepress store will be donated to charity. Buy your t-shirt today. Wear it proudly.

What charities do you support, and why? I’m not tagging anyone — except Scott 🙂  Tag yourself and give the causes you support some airtime.

Tags: , ,

Powered by Qumana

Cleaning out my Bloglines Closet

by

I read a lot of feeds, on a variety of subjects, and take advantage of bloglines "keep new" to save things to look at/blog later. When I’m busy, the "blog closet" gets pretty full, and quite often, many of the things I’ve saved for later are over and done with.

But some things are timeless.

Others worthwhile.

And of course, some things, you just know I am going to comment on.

Like character blogs.  At Beyond Madison Avenue today, Mack Collier writes that character blogs would be a good solution to carry on cancelled TV shows. You betcha. Just take a look at the sheer volume of fan fiction on the Internet.  I would still pay for a Whedon-produced character blog featuring the characters from the Buffy/Angel-verses.

Great advice from the Copyblogger. Writing about this week’s NY Times article "This Boring Headline Is Written For Google," which discussed the ramifactions of search engine optimization on the news business, he reminds us: "Write for people, people." Amen. We don’t need fancy footwork (or cute headlines) as much as we need clear, concise writing. A little time spent there can save a boatload of hassle, not to mention cost.

Bonus links

Two from Neville Hobson: a European business blogging survey and some info on search behavior

Tags: , , , ,

Powered by Qumana