Last week, I was a panelist on a Bulldog Reporter audio conference about using social media in public relations. I mentioned some statistics on adoption of various tools, both by companies and individuals. Quite a few attendees asked for the sources of the data, so I figured it might be of general interest to Roadmaps readers.
Universal McCann Research (pdf) is an excellent source on social media usage across all demographics and region.
E-marketer has a report on older Internet users. The abstract is no longer free, but the reports aren’t too expensive as I recall. Report is titled Seniors and E-Commerce
Publication Date: July 15, 2008
Subjects: Seniors; Retail E-Commerce
Geographies: United States
Some general stats on World Internet Usage
BlogHer’s study on women bloggers
The Pew Internet and American Life Project is a great resource. Start with this summary page.
The Society for New Communications Research study on customer care has not been published in full yet, but you can find the highlights in the social media 101 presentation I did for SOCAP last spring. Be sure to check www.sncr.org for the final results this fall as well as some other research that might prove interesting.