Workshops

So you want to be an influencer?

July 7, 2018 by Susan Getgood

Last winter, I recorded two video workshops about best practices in influencer marketing for genconnectU, a course for Brands, Tapping into Social Trust, which was released in late May, and for influencers, Charting Your Path, which is available now.

A reality about making a course that includes tech is that anything too specific about platforms or tools will always be overtaken by changes in the marketplace. For example, when we recorded the courses, Klout was still in business and Google called its advertising products AdWords and AdSense.

This is why I focus on strategy, process and tactics rather than specific tools in my courses. Even though things have changed in the marketplace, the best practices have not.

In addition to the video lessons, there are additional materials in both courses, including a Scope of Work outline in the course for brands, and Guidance for Setting Rates in the course for influencers.

If you use the code Susan10, you can save 10% off the list prices of $119 for the Brand course and $29 for the new Influencer course.

See ya, 2009

December 31, 2009 by Susan Getgood

Don’t let the door hit you on the way out.

2009 has not been a banner year. The economy really impacted my business, as it has so many. Among other things, the competition for projects got quite fierce. When full-service agencies slash their fees to the bone, it is pretty hard for an independent to match it. And the projects that did come in tended to be smaller than in previous years.

Things seemed to pick up a little toward the end of the year, which makes me hopeful for 2010. I’m also always looking at all my options. If you’ve got something in which you think I might be interested, whether a project, long term assignment or full-time job, please never assume I am too busy or wouldn’t be interested. I am always interested. Always.

There were some highlights over the year:

I have some wonderful clients, both long-term and recent, and am tremendously grateful for the confidence they have in my work. I just want more like them! And fewer deadbeats who never pay their bills.
I am excited to be working on my first book, Professional Blogging for Dummies (Wiley, Summer 2010).
The community response to the Blog with Integrity initiative made me proud — once again — to be a blogger. We’ve got some exciting plans for next year, so stay tuned.
The trip to Africa with my mom and brother was the experience of a lifetime. Full reports on my travel blog and a dedicated site set up by my brother MashatuTiger.com
I started writing about Digital Parenting for BlogHer’s Family Connections project.

But no lie, I am ready to kick 2009 to the curb and say hello to 2010. There’s a lot to look forward to. I’ve just started work on some challenging new client projects and as I mentioned above, we’ve got good stuff in the works for Blog with Integrity. And of course the book. I have to write a chapter a week every week until mid-March. Doesn’t sound like much until you start to do it, and then it’s a bit like having a term paper due every week. Worth it in the end though.

I’m also honored to have been invited to speak at a number of conferences over the next few months, starting with the Consumer Electronics Show next week in Las Vegas. Here’s the schedule, through April 2010.

CES, Las Vegas, January 8, 2010 —

MommyTech Summit – Mommy Power 101 panel. Moderated by Beth Blecherman of TechMamas.com, the panel will talk about how technology advancements have empowered moms and changed our lives.
Help, My Mom Friended Me on Facebook, part of Kodak’s in-booth television studio. Session will stream live over the Internet (January 8, 11 am PST). The panel, which also includes Jill Zarin from Real Housewives of NYC, will be talking digital parenting and the impact of technology on our children and our families.

BlissDom ’10, Nashville, February 4-6, 2010 —

Social Media & the Women Who Love It. Advanced Social Media Workshop (Feb. 4, 2010)
You Should Know Better: A Blogger’s Guide to Legal, Accounting and FTC Guidelines. Session. (Feb. 5, 2010)

ETC 2010, Providence, Rhode Island, February 6, 2010 —

Navigating Social Media: A Hands-on Approach. Workshop.

Mom 2.0 Summit, Houston, February 18-20, 2010 —

Got Strategy? session (Feb. 19, 2010)

BlogPaws, Columbus, Ohio, April 9-10, 2010 —

Gulp! The FTC? What the New Guidelines Mean for You (April 10, 2010)

New Comm Forum, San Mateo, California, April 20-23, 2010 —

Introduction to Social Media for Business. Pre-conference workshop. April 20, 2010
Social CRM Stories: Case Studies, Challenges & Emerging Best Practices. Moderator. April 22, 2010
Disclosure: It’s Not Just for Bloggers. Impact of the new FTC guidelines on corporate social media programs. April 23, 2010

If you have a moment over the next few days, please take my blogger survey about marketing pitches and Facebook contests. Only 10 questions! Results will be reported here and on the Blog with Integrity Facebook page early next week.

I’d like to end the year with the lyrics from Louis Jordan’s holiday classic May Every Day Be Christmas (listen to it on Last.fm). Sums up my wish for all of us in the coming year:

May every day be Christmas
And every day be blessed
Let the end of every day be filled with happiness
And may the Lord be good to you with every rising sun
All through the day have a smile for everyone
[repeats] At night time comes a longing to be with ones you love
To sit around the fireside and dream of stars above
So may God bless you and keep you, come what may
Then every day will be a happy day [end repeat]
May good times come to you every day.

Blog with Integrity Webinar on Disclosure – Wed. Sept. 9th at noon

September 4, 2009 by Susan Getgood

The Blog with Integrity campaign will be hosting its first free webinar, Disclosure: What it means, why bloggers need it and how to get it right next Wednesday September 9, 2009 at 12 noon EDT.

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Disclosure. We’ve been talking about it for months, and more so since May when word first hit that the FTC was revising its guidelines on commercial endorsements to include blogs and other social media. But, there’s still a lot of confusion. What exactly do bloggers need to disclose? Why is it so important ? What’s the best way to do it? And, what happens if we don’t?

In this webinar, Blog with Integrity co-founders Julie Marsh, Susan Getgood, Liz Gumbinner and Kristen Chase will answer these questions with clear explanations, concrete examples and best practices for blog disclosure.

We’ll be joined by Joanne Bamberger, blogger, political analyst and former SEC attorney. Joanne will clue us into what we can expect from the FTC’s enforcement process with an inside look at how federal agencies really work.

There will be plenty of time for questions at the conclusion of the webinar.

Whether you regularly write sponsored posts, review products now and then, or simply have a few affiliate links on your blog, disclosure matters. You need to protect yourself. We’ll help you get it right.

The Disclosure webinar is free to attendees thanks to sponsor Wiley. Support was also provided by GetGood Strategic Marketing and the Parent Bloggers Network.

To register: Email us at blogwithintegrity@gmail.com to confirm your plans to attend. We’ll forward an official invitation with all the registration and login details.

Sponsors:

PR Newswire Blogger Outreach Webinar

May 6, 2009 by Susan Getgood

I was doing a little housekeeping and realized I never posted the link to the replay of the blogger relations webinar I did for PR Newswire last month.

Want one of your very own? I’ve developed 1/2 day workshops of my content in both intro and “beyond 101” versions.

Intro covers the basics of blogger relations with an emphasis on measurement. Beyond 101 covers how to find the shared values with your customers and influencers, and is most effective when we are able to use your examples or projects as a starting point.

I’d love to do it for your company or agency. Call me – 978 562 5979.

New Comm Forum, blog move, Star-Ledger on Camp Baby

May 5, 2008 by Susan Getgood

Just a few quick updates.

First, I will eventually get the slides from the Alumni panel at New Comm Forum up on the conference wiki, but for now, I’ve linked them here (PDF 2M). Thanks again to Jen McCLure, executive director of the Society for New Communications Research for supporting the panel and giving it such a nice slot on the program, and to the four alumni who shared their stories: Wendy Harman, Bob Siller, Doug Bardwell and Chris Turner.

Don’t miss the Star-Ledger’s story on Johnson’s Camp Baby. No news in it for readers of this blog, but nice to see mainstream media do such a balanced blogging story.

Finally, Marketing Roadmaps will be moving to Word Press sometime this summer, but I promise to give plenty of warning and will run in parallel for at least a month. Thanks to everyone for their advice and words of encouragement.

SOCAP Social Media 101 Workshop

May 2, 2008 by Susan Getgood

On Wednesday, I had the pleasure of giving a social media & blogging 101 workshop at the SOCAP (Society of Consumer Affairs Professionals in Business) International Symposium here in Boston.

Here are the slides for those attendees that want to download them. If you have trouble downloading just shoot me an email at sgetgood@getgood.com and I will email them to you.

If you are interested in the workshop for your organization, it lasts about two-hours, and focuses on the application of new media tools like blogs and Twitter to customer service and consumer affairs. Email me to discuss in more detail.

Download Blogging101_SOCAP.pdf (2396.7K)