Buzz Marketing with Blogs has a nice post on using RSS that summarizes and comments on an article from MarketingProfs: Top 5 Reasons to use RSS
Buzz Marketing with Blogs has a nice post on using RSS that summarizes and comments on an article from MarketingProfs: Top 5 Reasons to use RSS
RSS aggregators
As regular readers of this blog know, I am a big fan of RSS aggregators. Some of my feelings about blogrolls (and utility thereof) are no doubt related to the fact that I read blogs (and any websites I can) in my RSS aggregator (Bloglines if you care) so I rarely see blogrolls.
A couple of good resource articles last week on RSS.
Random Stuff
Via Communication Revolutions , a link to Robin Good’s Best Blog Directory and Submission sites
Also from the Diva: 55 women bloggers. I am proud to be on the list, in no particular order J Thanks, Toby. Go to her main page for the post; I can’t get permalinks or trackbacks to the DIva to work for this link. I will fix it later if I can.
Always a great blog for good tactical sales/marketing strategy, Jim Logan has a nice post on testimonials.
So, today’s big news from MarketingVOX is that RSS gets "poor marks" from marketers. Article cites the BlogAds survey that indicated that use of RSS not as widespread as was assumed.
Personally, I think this whole issue/question/argument (whatever you wish to call it) is just silly. RSS is a tool that you can use to make your content more accessible. If the people you are trying to reach like or prefer RSS, you should use it. End of Story. Right now, that may be a small population, but particularly in tech, it IS a fairly influential population. How does the song go: voices carry…..
I am not influential like a Scoble or a Rubel, but if you want me to read your content regularly, it REALLY helps if you publish an RSS feed. And I know I am not alone.
More importantly, even if those of us who prefer RSS feeds are voices in the wilderness NOW, it won’t be that way forever. Slowly but surely, more and more people will start using RSS for the same reasons we like it now — easier to keep up with the volume of information, easier to keep track of your favorite sites. And so on.
So, my advice to marketers is, learn about RSS, evaluate it as a tool against the audiences you are trying to reach, and be prepared to add it to your marketing toolbox when your audience is ready. It will happen.
After all, remember all those folks in the early 90s who insisted that no one would ever make any money on the Web, and why would a company need a (quizzical look) Web site anyway …..
Where are they now, I wonder 🙂
From John Wagner: Marketing agency spoof website — You just have to check it out. BL Ochman also commented on it here.
As the use of blogs as corporate marketing tools expands, it will become crystal clear that the best form for a corporate blog is the collaborative or group blog. And the best collaborative blogs will include BOTH company representatives and customers.
I am currently working with a client to develop a group blog written primarily by customers. I will report more on this project as it progresses.
In the meantime for your reading pleasure:
From Blog Business World: Multi-person group blog: start one